Bündelungs- und Abonnementstrategien im deutschen Video-Streamingmarkt.
In: Medienwirtschaft : Zeitschrift für Medienmanagement und Medienökonomie, Vol. 23 (2026), No. 1, pp. 17 - 28
2026Essay / Article in Journal
Faculty of Business, Economics and Law » Schmalenbach School of Business and Economics
Title:
Bündelungs- und Abonnementstrategien im deutschen Video-Streamingmarkt.
Author:
Telkmann, VerenaTH Köln
- DHSB-ID
- THK0003147
- ORCID
-
0000-0002-6195-5594
- SCOPUS
- 57212387808
- Other
- person connected with TH Köln
- DHSB-ID
- THK0002765
- GND
- 136792340
- ORCID
-
0000-0002-4636-6679
- SCOPUS
- 35104201200
- Other
- person connected with TH Köln
Year of publication:
2026
Language of text:
German
Type of resource:
Text
Access Rights:
metadata only access
Peer Reviewed:
Peer Reviewed
Practice Partner:
No
Category:
Research
Part of statistic:
Part of statistic