Zabel, Christian:
Kooperationsnotwendigkeit und -potenziale des dualen Systems im digitalen Werbemarkt : Gutachten zur Entwicklung des deutschen Werbemarktes
In: Media-Perspektiven: MP, Vol. 2026, No. 6, pp. 1 - 17
2026Essay / Article in JournalOA Bronze
Faculty of Business, Economics and Law » Schmalenbach School of Business and Economics
Related: 1 publication(s)
Title:
Kooperationsnotwendigkeit und -potenziale des dualen Systems im digitalen Werbemarkt : Gutachten zur Entwicklung des deutschen Werbemarktes
Author:
Zabel, ChristianTH Köln
DHSB-ID
THK0002765
GND
136792340
ORCID
0000-0002-4636-6679ORCID iD
SCOPUS
35104201200
Other
person connected with TH Köln
Year of publication:
2026
„Publication Channel“:
OA Bronze
WWW URL:
https://www.media-perspektiven.de/publikationsarchiv/2026/detailseite-2026/kooperationsnotwendigkeit-und-potenziale-des-dualen-systems-im-digitalen-werbemarkt
Language of text:
German
Appears in
Media-Perspektiven: MP
Place of publication:
Frankfurt am Main
Publisher:
Media-Perspektiven
in:
Vol. 2026, No. 6, pp. 1 - 17
ISSN
0170-1754 Show availability online & print
ZDB ID
192589-1
ZDB ID
2042021-3
Language of text:
German
Type of resource:
Text
Access Rights:
open access
Practice Partner:
No
Category:
Research
Part of statistic:
Not part of statistic
Type of resource:
Text
Peer Reviewed:
Not Peer Reviewed
Practice Partner:
No
Category:
Transfer
Part of statistic:
Part of statistic