Radchenkova, Tatiana; Engelen, Monika:
Einsatz von Chatbots in der Kundenkommunikation
Köln: TH Köln, 2023
(IBAL Schriftenreihe: Contributions to Business Administration and Leadership ; 2023,4)
2023Book (monograph)OA Gold
Faculty of Computer Science and Engineering Science » Institute for Business Administration and Leadership
Title:
Einsatz von Chatbots in der Kundenkommunikation
Author:
Radchenkova, Tatiana;Engelen, MonikaTH Köln
DHSB-ID
THK0002463
SCOPUS
58251413000
Other
person connected with TH Köln
Place of publication:
Köln
Publisher:
TH Köln
Year of publication:
2023
„Publication Channel“:
OA Gold
Extent:
17 Seiten
DOI
10.57683/EPUB-2439
URN
urn:nbn:de:hbz:832-epub4-24392
WWW URL:
https://epb.bibl.th-koeln.de/frontdoor/index/index/docId/2439
Language of text:
German
In Series
IBAL Schriftenreihe: Contributions to Business Administration and Leadership
in:
Vol. 2023,4
Keyword, Topic:
Chatbot ; Marketing ; Kundenkommunikation ; Kundenzufriedenheit ; Verbraucherzufriedenheit ; Kommunikation
Type of resource:
Text
Access Rights:
open access
Practice Partner:
No
Category:
Research
Part of statistic:
Part of statistic