Zabel, Christian; Lobigs, Frank:
Barbarians at the Gates? Ergebnisse einer Szenario-Analyse der Entwicklung des audiovisuellen Werbemarktes bis 2030
In: Media-Perspektiven: MP, Vol. 2020, No. 6, pp. 306 - 321
2020Essay / Article in Journal
Faculty of Business, Economics and Law » Schmalenbach School of Business and Economics
Related: 1 publication(s)
Title:
Barbarians at the Gates? Ergebnisse einer Szenario-Analyse der Entwicklung des audiovisuellen Werbemarktes bis 2030
Author:
Zabel, ChristianTH Köln
DHSB-ID
THK0002765
GND
136792340
ORCID
0000-0002-4636-6679ORCID iD
SCOPUS
35104201200
Other
person connected with TH Köln
;Lobigs, Frank
Year of publication:
2020
WWW URL:
https://www.media-perspektiven.de/fileadmin/user_upload/media-perspektiven/pdf/2020/0620_Zabel_Lobigs.pdf
Language of text:
German
Appears in
Media-Perspektiven: MP
Place of publication:
Frankfurt am Main
Publisher:
Media-Perspektiven
in:
Vol. 2020, No. 6, pp. 306 - 321
ISSN
0170-1754 Show availability online & print
ZDB ID
192589-1
ZDB ID
2042021-3
Language of text:
German
Type of resource:
Text
Access Rights:
open access
Practice Partner:
No
Category:
Research
Part of statistic:
Not part of statistic
Type of resource:
Text
Access Rights:
open access
Peer Reviewed:
Peer Reviewed
Practice Partner:
No
Category:
Research
Part of statistic:
Part of statistic