Barbarians at the Gates? Ergebnisse einer Szenario-Analyse der Entwicklung des audiovisuellen Werbemarktes bis 2030
In: Media-Perspektiven, Vol. 50 (2020), No. 6, pp. 306 - 321
2020Essay / Article in JournalOpen Access
Faculty of Business, Economics and Law » Schmalenbach School of Business and Economics
Title:
Barbarians at the Gates? Ergebnisse einer Szenario-Analyse der Entwicklung des audiovisuellen Werbemarktes bis 2030
Author:
Zabel, ChristianTH Köln
- DHSB-ID
- THK0002765
- GND
- 136792340
- ORCID
-
0000-0002-4636-6679
- SCOPUS
- 35104201200
- Other
- person connected with TH Köln
Year of publication:
2020
Language of text:
German
Appears in
Place of publication:
Frankfurt am Main
Publisher:
Media-Perspektiven
„Publication Channel“:
Open Access
in:
Vol. 50 (2020), No. 6, pp. 306 - 321
ISSN
ZDB ID
ZDB ID
Type of resource:
Text
Access Rights:
open access
Practice Partner:
No
Category:
Research
Part of statistic:
Not part of statistic
Type of resource:
Text
Access Rights:
open access
Peer Reviewed:
Peer Reviewed
Practice Partner:
No
Category:
Research
Part of statistic:
Part of statistic