Zabel, Christian; Pagel, Sven:
Strategische Steuerung von Influencer-Marketing-Kampagnen am Beispiel der Spe(c)ktakel-Kampagne von Burger King
In: Marketing Review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis (2018), No. 2, pp. 74 - 85
2018Essay / Article in Journal
Faculty of Business, Economics and Law » Schmalenbach School of Business and Economics
Related: 1 publication(s)
Title:
Strategische Steuerung von Influencer-Marketing-Kampagnen am Beispiel der Spe(c)ktakel-Kampagne von Burger King
Author:
Zabel, ChristianTH Köln
DHSB-ID
THK0002765
GND
136792340
ORCID
0000-0002-4636-6679ORCID iD
SCOPUS
35104201200
Other
person connected with TH Köln
;Pagel, Sven
Year of publication:
2018
Citavi-ID
659a02cc-1c9b-4a4d-a3d4-e46a0ffc4627
Language of text:
German
Appears in
Marketing Review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Publisher:
Thexis Verlag
Publisher:
MIM Marken Institut München
in:
No. 2, pp. 74 - 85
ISSN
1865-6544 Show availability online & print
ZDB ID
2412643-3
Type of resource:
Text
Type of resource:
Text
Peer Reviewed:
Peer Reviewed
Part of statistic:
Part of statistic